7月22日，在巴黎奥运会行将开幕前夜，为期20天霸王茶姬巴黎TEA BAR线下快闪行径在法国亮相。

霸王茶姬巴黎TEA BAR，落址在欧洲第三大劳苦的铁路车站——圣拉扎尔火车站，莫奈曾以该车站为灵感创作画作。统共TEA BAR空间以霸王茶姬杯身标识性的蓝色为主色彩，交融茶树、茶叶、茶马古谈等代表性的茶文化元素，成为广场上一抹亮眼的地标。

行径时刻，东谈主们不仅不错在巴黎品味到现制东方茶，还不错体验闻香识茶的小游戏，近距离感受东方茶文化的魔力。据巴黎TEA BAR现场的责任主谈主员先容，行径告成引诱多数旅客体验，快闪行径首日管待的东谈主流量接近2000东谈主，其中一半以上皆是宇宙列国的旅客。该责任主谈主员瞻望，统共快闪行径时刻将累计管待数万东谈主次。接下来，霸王茶姬还将捏续在巴黎以茶会友，策动投壶、蹴鞠等“中国元素”行径，向宇宙呈现中国丰富的文化内核。

除了巴黎TEA BAR，霸王茶姬“健康大使团”也将在巴黎地标亮相。同期，霸王茶姬还与当地外卖平台HungryPanda完满邻接，邀请巴黎当地企业及组织，品味当代东方茶。

收尾当今，霸王茶姬群众门店数近5000家，其中国外门店数跳动100家。借由巴黎这扇报复的宇宙窗口，霸王茶姬正在将更健康、更透明、更低职守的当代东方茶，推选给群众更多茶饮醉心者。

文/北京后生报记者 张鑫

裁剪/樊宏伟

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